Marcelo Ambiel
Product Designer
🇬🇧 🇫🇷 🇵🇹 speaker.
Brazilian
Since 1998.
Manga enthusiast
Passionate about digital art, I began my design career in 2019. Since then, I've collaborated with traditional businesses and startups, bringing their visions to captivating realities.
Strong Skills
Tools
Communication
Figma
Design Systems
Claude & other AIs
Prototyping
Adobe toolkit
Work experiences
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Apr 2025 - Present at TinyWins
Designed high-fidelity enterprise AI product demos and interactive Figma prototypes for Salesforce ServiceNow, and Adecco Group, translating complex workflows into clear, polished, executive-ready experiences.Salesforce Agentforce: Led a team of 3 designers to prototype AI agent creation flows for Dreamforce 2025, applying a specific visual direction to raw product screens while improving hierarchy, consistency, and demo clarity.
Designed AI-powered setup and onboarding experiences involving assistants, agent configuration, enterprise data connections, trust layers, reasoning instructions, and simulation flows.
Delivered 3 ServiceNow Knowledge 26 demo experiences, all focused on polished product storytelling and high-quality UI execution.
Refined complex SaaS interfaces with a strong focus on typography, spacing, component states, interaction details, accessibility, and presentation-quality visual craft.
Used AI tools to accelerate PRD synthesis, demo scripting, assistant dialogue generation, flow validation, and content polishing while keeping final design judgment human-led.
Collaborated closely with stakeholders, designers, and product teams to turn rough concepts and functional screens into implementation-ready prototypes with minimal process overhead. do item
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Jan 2024 - Mar 2026 at SHER Agency
Led end-to-end delivery of 15+ websites, landing pages, and marketing experiences, combining UI design, UX structure, client communication, QA, and design-to-development handoff.Translated client goals, sales calls, onboarding forms, and existing websites into clear sitemaps, wireframes, and conversion-focused page structures.
Built and implemented an AI-assisted wireframing workflow using custom AI agents, sales call transcripts, onboarding forms, and component libraries, reducing early UX production time from 3+ hours to under 1 hour per project.
Designed responsive web interfaces with strong attention to visual hierarchy, spacing, typography, brand consistency, accessibility, and developer-ready structure.
Coordinated designers, developers, copywriters, account managers, and QA specialists to maintain delivery quality across remote workflows.
Created structured Figma files, Loom walkthroughs, QA notes, and handoff documentation to reduce ambiguity and improve execution speed.
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Apr 2024 - Jan 2025 at Day3 media
Designed high-end digital experiences and brand systems for luxury and premium client accounts, balancing polished visual craft with usability and business goals.
Created high-fidelity website and product interface designs in Figma, focusing on layout systems, hierarchy, typography, responsive behavior, and refined brand expression.
Supported client presentations and feedback cycles, translating stakeholder input into clear creative decisions and refined design iterations.
Developed brand-aligned components, reusable UI patterns, and file organization structures to improve consistency across projects.
Helped establish internal Figma workflows and design operations standards, improving collaboration, handoff clarity, and creative efficiency.
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Aug 2022 - Present at Double Nice studio
As studio manager, I oversee operations while actively handling projects, specializing in UX/UI and brand design. This role has equipped me to deeply comprehend client needs and lead the projects autonomously.
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Jan 2024 - Apr 2024 at Find Labs
Designed omnichannel experiences across mobile, web, and desktop for a Web3-based product, managing the process from research and user flows to high-fidelity prototyping in Figma.
Collaborated with product managers and developers to build and evolve a scalable design system for complex workflows.
Simplified technical product flows into clear, usable interfaces through wireframes, usability review, and iterative UI refinement.
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Dec 2021 - Jul 2022 at Insignia
Insignia leverages web 3.0 tech to revolutionize real estate. My responsibilities included crafting web 3.0 products, focusing on platform UX/UI enhancement and brand establishment.
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Jan 2019 - Nov 2020 at Tua Toca
I built and managed two e-commerce stores, generating over $60,000 in annual revenue and serving more than 2,500 clients. I designed complete brand identities and e-commerce websites while strategizing and executing digital advertising campaigns with a monthly budget of $2,500+. I also automated operations, streamlined systems, and grew the brand’s social media presence to 25,000+ followers. Additionally, I developed a Power BI dashboard to enhance decision-making and performance tracking.
Volunteer experiences
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Jan 2019 - Feb 2019 at Association des Quartiers IDMAJ
Volunteering undertaken in Casablanca, Morocco, where I had the opportunity to teach French and music to children from the local community
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Oct 2019 - Dec 2019 at Bruegel hostel
Employed as a team member at the Bruegel Hostel in Brussels, Belgium, to improve my English and French levels

