Marcelo Ambiel

Passionate about digital art, I began my design career in 2019. Since then, I've collaborated with traditional businesses and startups, bringing their visions to captivating realities.

Work experiences

  • Apr 2025 - Present at TinyWins

    Designed high-fidelity enterprise AI product demos and interactive Figma prototypes for Salesforce ServiceNow, and Adecco Group, translating complex workflows into clear, polished, executive-ready experiences.

    • Salesforce Agentforce: Led a team of 3 designers to prototype AI agent creation flows for Dreamforce 2025, applying a specific visual direction to raw product screens while improving hierarchy, consistency, and demo clarity.

    • Designed AI-powered setup and onboarding experiences involving assistants, agent configuration, enterprise data connections, trust layers, reasoning instructions, and simulation flows.

    • Delivered 3 ServiceNow Knowledge 26 demo experiences, all focused on polished product storytelling and high-quality UI execution.

    • Refined complex SaaS interfaces with a strong focus on typography, spacing, component states, interaction details, accessibility, and presentation-quality visual craft.

    • Used AI tools to accelerate PRD synthesis, demo scripting, assistant dialogue generation, flow validation, and content polishing while keeping final design judgment human-led.

    • Collaborated closely with stakeholders, designers, and product teams to turn rough concepts and functional screens into implementation-ready prototypes with minimal process overhead. do item

  • Mar 2024 - Mar 2025 at SHER Agency

    Led end-to-end delivery of 15+ websites, landing pages, and marketing experiences, combining UI design, UX structure, client communication, QA, and design-to-development handoff.

    • Translated client goals, sales calls, onboarding forms, and existing websites into clear sitemaps, wireframes, and conversion-focused page structures.

    • Built and implemented an AI-assisted wireframing workflow using custom AI agents, sales call transcripts, onboarding forms, and component libraries, reducing early UX production time from 3+ hours to under 1 hour per project.

    • Designed responsive web interfaces with strong attention to visual hierarchy, spacing, typography, brand consistency, accessibility, and developer-ready structure.

    • Coordinated designers, developers, copywriters, account managers, and QA specialists to maintain delivery quality across remote workflows.

    • Created structured Figma files, Loom walkthroughs, QA notes, and handoff documentation to reduce ambiguity and improve execution speed.

  • Apr 2023 - Apr 2024 at Day3 media

    • Designed high-end digital experiences and brand systems for luxury and premium client accounts, balancing polished visual craft with usability and business goals.

    • Created high-fidelity website and product interface designs in Figma, focusing on layout systems, hierarchy, typography, responsive behavior, and refined brand expression.

    • Supported client presentations and feedback cycles, translating stakeholder input into clear creative decisions and refined design iterations.

    • Developed brand-aligned components, reusable UI patterns, and file organization structures to improve consistency across projects.

    • Helped establish internal Figma workflows and design operations standards, improving collaboration, handoff clarity, and creative efficiency.

  • Aug 2022 - Present at Double Nice studio

    As studio manager, I oversee operations while actively handling projects, specializing in UX/UI and brand design. This role has equipped me to deeply comprehend client needs and lead the projects autonomously.

  • Jan 2023 - Apr 2023 at Find Labs

    • Designed omnichannel experiences across mobile, web, and desktop for a Web3-based product, managing the process from research and user flows to high-fidelity prototyping in Figma.

    • Collaborated with product managers and developers to build and evolve a scalable design system for complex workflows.

    • Simplified technical product flows into clear, usable interfaces through wireframes, usability review, and iterative UI refinement.

  • Dec 2021 - Jul 2022 at Insignia

    Insignia leverages web 3.0 tech to revolutionize real estate. My responsibilities included crafting web 3.0 products, focusing on platform UX/UI enhancement and brand establishment.

  • Jan 2019 - Nov 2020 at Tua Toca

    I built and managed two e-commerce stores, generating over $60,000 in annual revenue and serving more than 2,500 clients. I designed complete brand identities and e-commerce websites while strategizing and executing digital advertising campaigns with a monthly budget of $2,500+. I also automated operations, streamlined systems, and grew the brand’s social media presence to 25,000+ followers. Additionally, I developed a Power BI dashboard to enhance decision-making and performance tracking.

Volunteer experiences

  • Jan 2019 - Feb 2019 at Association des Quartiers IDMAJ

    Volunteering undertaken in Casablanca, Morocco, where I had the opportunity to teach French and music to children from the local community

  • Oct 2019 - Dec 2019 at Bruegel hostel

    Employed as a team member at the Bruegel Hostel in Brussels, Belgium, to improve my English and French levels